Vintage Holiday Inns of America Swizzle Sticks, S/2
Kemmons Wilson was inspired to build his own motel after being disappointed by poor quality and inconsistent roadside accommodation during a family road trip to Washington, D.C. The name "Holiday Inn" was coined by Wilson's architect Eddie Bluestein as a joke during construction of the first hotel, in reference to the 1942 Christmas-themed, musical film Holiday Inn, starring Bing Crosby and Fred Astaire. Their first hotel/motel opened in August 1952 as "Holiday Inn Hotel Courts" in Memphis on the main highway to Nashville. In 1957, Wilson began marketing the chain as "Holiday Inns of America", mandating the properties be standardized, clean, predictable, family-friendly, and readily accessible to road travelers. The chain grew dramatically as a result, with 50 locations across the country by 1958, 100 by 1959, 500 by 1964, and the 1,000th Holiday Inn opening in 1968.
This two piece set of vintage swizzle sticks from the hotel chain's glory days (and featuring the iconic script logo), would make a great gift for any aficionado of roadside America or vintage travel.
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